New – ZEISS Digital Lenses.
Your Eye Care Solution for Mobile Devices.
With ZEISS Digital Lenses, ZEISS introduces a new first-pair lens product category. It is specifically designed to meet the vision needs of people in their 30s and 40s experiencing near vision discomfort for the first time. Regardless whether they are single vision wearers or not yet spectacle wearers.
(Children who has problem focusing at near will also benefit from these lenses as it will enable them to read longer or do near work without getting eye strain and tired eyes easily. )
Mobile digital devices have conquered the world at an extremely fast pace and bring about new challenges to the human eye.
The frequent use of digital mobile devices is challenging on the human eye. Looking at digital screens, the number of daily cycles switching from far to near vision and back has increased considerably. This is very demanding on the ciliary muscle of the eye and – with diminishing accommodation capabilities – can lead to blurred vision, tired or dry eyes and neck strains.
ZEISS Digital Lenses render tired eyes and a stiff neck a thing of the past. They help users of digital devices to keep fresh, fit and focused vision all day long.
The effectiveness of ZEISS Digital Lenses has been proven in stress tests carried out with smartphone and tablet users. Leaving more than 90 % of all respondents satisfied by reducing symptoms of strained or tired eyes by a factor of 4.
The benefits for the wearer
- Helps the eye to focus more easily.
- Stress and strain-free viewing throughout the entire day.
- Easy adaptation for unaccustomed eyes.
- For universal use – from morning until night.
Product features at a glance
- Optimised lens design to support close-up vision for digital devices.
- Large distance zone to match visual behaviour of emmetropes or single vision wearers.
- Flexible near power based on wearers requirements.
- Compressed corridor for rapid transition into the near power.
http://vision.zeiss.com/products/en_de/spectacle-lenses/digital-lenses.html#Design