ZEISS DuraVision Gold UV - Singapore

ZEISS DuraVision Gold UV – New Gold Standard in Lens Coating

Available now at Evershine Optical

To see clearly every day and over the lifespan of your eyewear, you will need lenses that are durable, smudge-resistant and easy to clean.

ZEISS DuraVision Gold UV is ZEISS newest, most premium lens coating. Designed for clear, effortless vision, it features their cutting-edge CleanGuard^TM technology that makes lenses more resistant to smudges and dirt – for faster cleaning. And its striking golden hue is very on-trend.

Up to 3x faster to clean.
Lenses with DuraVision^® Gold UV coating clean up to 3 times faster when compared to previous ZEISS coating

Over 90% of consumers agree.
Over 90% of consumers say that they can clean lenses with CleanGuardTM technology easier and faster than other ZEISS coatings

91% of consumers agree.
91% of consumers say lenses with CleanGuardTM technology are more smudge-resistant than previous generation ZEISS lenses.

Quick and Easy to clean

ZEISS’s innovative CleanGuard™ technology makes lenses with ZEISS DuraVision Gold UV water- and oil-repellent. It also adds anti-static properties.

Thanks to this three-in-one innovation, you can now clean your lenses up to three times faster.

Expectional Durability

DuraVision^® Gold UV is the most scratch-resistant out of all ZEISS coating.

ZEISS DuraVision Gold UV surpassed expectations with an impressive average Bayer ratio of 16 – the industry standard for evaluating scratch resistance. A ratio above 10 is considered a very high rating.

Crystal-clear clarity

DuraVision® Gold UV reduces residual reflections in low light conditions between twilight and night time – enhancing light transmittance for clearer vision.

Despite the golden-yellow reflex on the lens surface, lenses with DuraVision® Gold UV measure up to six times less yellow colour – for a more accurate, colour-neutral view.

The coating ensures more clarity by greatly reducing blue light reflections in the 380-500nm spectrum compared to DuraVision® Platinum UV.

Duravision Gold UV provides:

Hassle-free care.

Strength that lasts.

Sharp vision.

On-trend style.

Made for today’s frames and fashions

The subtle golden hue in ZEISS DuraVision Gold UV looks great with today’s trending frames – especially with frame designs in gold, brown and black. People love how this shade enhances their hair colours and skin tones.

Innovative performance meets contemporary style with ZEISS DuraVision Gold UV. Whether paired with clear or tinted lenses, you will enjoy the visually stunning, highly functional eyewear.